Gone are the days when flashy and bright things used to catch the eyes of the people. Larger than life themes and flashy presentation was the trend and had been for quite some time. This extravagant and bright presentation is one of the defining traits of the past decades.
But nowadays, people crave deeper themes presented with simplicity. This style of design is called Minimalism. Minimalism enhances and makes your designs clean and presentable to the modern world and compatible with its interests.
Shorter attention spans crave for meaning rather than pretentiousness. Let us see how you can use minimalism to enhance your designs and draw more traffic to your website.
Minimalist Color Choices
Color selection is a prominent aspect of designs. Instead of using a bunch of different colors, try to use lesser but impactful colors. The minimalistic way is to go for lighter shades and not something very outstanding. The color schemes should mix perfectly mix with the background. This makes the design more realistic. Choosing a bright color adds a refreshing tone to the design.
Effective Minimalist Layout
The layout makes a subconscious impression on the viewer’s mind. The layout should be straightforward and easy to grasp. Try making effortless patterns as they engage the viewer’s eye. Avoid mismatching of elements and complicated patterns.
White Space
White space is the essence of minimalism. One might think that it is space wasted but it is just the opposite. White space enhances the importance of the elements placed on the surface. Instead of cluttering the canvas with trivial details, make sure what truly matters, stands out.
Graphics
Graphics design is an aspect where most designers use glossy animation and bright colors. Instead, one should focus on using light themes and make the design easily understandable. The point is to convey the ideas rather than put an exhaustive amount on the canvas. Graphics design should convey a sense of cleanliness to the viewer.
Typography
Since we encounter written materials around us from a young age, our brain is accustomed to certain fonts for certain situations. This is the reason why fonts also convey a feeling to the human mind. Using a font that conveys the theme of the design is imperative. If the font of a design for an adventure sport is in cursive or pacific, it will not do the job. Bold fonts often represent neatness and effortlessness.
Minimalism on the Web
About 40% of the users leave the website if they find it too cluttered. Your presence on the web is not to make the viewers hustle. A user-friendly interface should be your top priority. Everything that does not help the viewer directly should be removed. Google, a company that drives 96% of the smartphone traffic, has a search bar on their home page and a handful of icons at the borders. And that is pretty much it!
Minimalism in logos
If we ask an average person what business Hewlett & Packard were in, he probably would be stumped. But the moment we show him the logo of HP, he will identify the company. Instead of a fancy design with trees or angels at the back, try something which can become a marker for your company. The goal is to announce the company. That is all a logo should do. Some examples of good minimalistic logos are that of Google, FedEx, and Apple.
Minimalism is about creating more impact by using less graphical information. It uses simplicity and cleanliness to convey the worthwhile. Your website needs to stand out based on the content and quality rather than shouting irrelevant noise.
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